Whether you are in property management and have rental properties or are a realtor selling homes, Alternative Marketing Concepts, LLC has creative marketing strategies proven to convert into sales. Real estate marketing is our expertise. We are focused on helping you grow your business through various local marketing and advertising campaigns to help you reach your ideal customer.
Looking to engage your customers? Virtual videos generate 66% more leases with the same staff hours. According to one study, more than half of the prospects didn’t comparison shop with another competitor before signing a lease primarily because that competitor did not offer virtual property tours. If you are selling a home, just think how virtual videos will translate into sales.
YouTube is currently the second largest search engine after Google; and with Google owning YouTube, your online video marketing strategy will also assist in your search engine rankings. YouTube has more than 1.3 billion users! The number of hours people are watching on YouTube each month is up 50% year over year.
Facebook has a staggering 8 Billion video views per day. When compared to photo posts, the average video post generates 135% greater organic reach. In 2015, Facebook users increased the number of videos posted per person by a whopping 94% in the United States. Don’t allow your company to miss out on an inexpensive but extremely valuable tool like virtual tours! Virtual videos have proven extemely successful in real estate marketing!
Pay-Per-Click (PPC) Advertising:
Whether you choose a search engine platform like Google AdWords or a social media platform like Facebook, or other Pay-Per-Click advertising, this is a very cost-effective marketing method. Your company has the ability to set a monthly budget and determine the cost per click rate. The ability to create highly targeted audiences with social media PPC makes conversion rates very attractive.
PPC Advertising has been very successful for Real Estate Marketing.
- Advertising Analytics (Google, YouTube, Facebook, etc.)
- Website Analytics
Analytics will allow you to monitor the activity and behavior of your visitors. These statistics will allow you to make adjustments to your ads or website according to these detailed reports. Tweaking your online activity with the use of analytics will allow you to get more return on your investment.
Have you searched your company and property online? If so, what have you found? If not, I would encourage you to do so. There are multiple opportunities available to write online reviews of your business and it is important to be aware of the opinions of your customers. Being knowledgeable of these opinions will help your company be able to respond appropriately to the negative reviews and also show appreciation for the positive reviews. It allows your company to make corrective actions within and to ‘make right’ any wrong doings. Customers are looking to be heard. They will direct themselves to the simplest and most vocal place to make that happen – writing an online review. It is important for all companies to interact with and respond to their customers. Alternative Marketing Concepts, LLC can assist you with monitoring and managing your online reputation.
There are numerous social media options you may want to consider. Facebook, WhatsApp, Twitter, LinkedIn, Pinterest, Google+, Tumblr and Instagram are the most common. I can assist you with the setup of your social media preferences and can guide you with its manageability, or manage it for you. There are 2.3 Billion active social media users and 176 million users were added last year alone. Facebook continues its exceptional growth rates.
Most residents need to feel part of a community and there’s no better way than with a community newsletter. Email or print newsletters are a fabulous way to get your notices and latest news to your residents. This form of communication has the ability to reach residents of all ages. See samples of our newsletters here.
In need of property brochures, presentation fliers or specialty forms such as maintenance requests or notices? Alternative Marketing Concepts, LLC can assist you with the design and creation of these forms.
Alternative Marketing Concepts, LLC can provide you marketing guidance for the most efficient use of your marketing dollars. Provide us your budget and we’ll not only do our best to reduce that budget but we will stretch your marketing dollars to the most efficient and cost-effective areas possible to achieve the highest return on your investment (ROI). Your real estate marketing business is our specialty.
We take great pride in providing exceptional service. Call us today: 920-940-8262 and let’s convert those leads into sales!